Discovery and scope
We start with your business, audience, offer, target markets and goals. Share the current website, available content and imagery, required integrations and constraints. A proposal then sets out deliverables, responsibilities, review stages, fees and timing.
Content and design
The sitemap defines what each page needs to answer. Copy, photography and evidence are prepared alongside the visual direction. Design reviews consider actual content and important journeys on both large and small screens.
Build and verification
We implement the agreed layouts and functionality, then check forms, consent, error messages, navigation, metadata, links, image loading and integration boundaries. For a migration, relevant old addresses are mapped to appropriate new pages.
Launch and handover
The launch plan identifies domain changes, account ownership, backups and rollback arrangements. Search Console and Analytics are connected where included. Your team receives a handover for managing the site and following up enquiries.
Ongoing improvement
After launch, useful evidence includes search discovery, page engagement, confirmed enquiries and the quality of the resulting conversations. Ongoing content, campaigns and maintenance are separate scopes with clear owners.
