Start with the decisions your customers make
Before we draw screens, we map who the site serves and what those people need. A contractor may need a service-area checker and project enquiry. A professional firm may need clear expertise, a useful process explanation and a consultation request. A product brand needs a different path through collections, product details and checkout.
Your sitemap follows those decisions. Each important page gets a purpose, a primary action and a reason to link to the next page. We agree what evidence is available and where content or photography still needs to be created.
Create a visual system that feels like your business
Typography, colour, imagery and spacing should express a consistent identity. We develop a direction around the audience and the work, then extend it across desktop and mobile layouts. A considered website can be expressive while keeping reading, navigation and forms straightforward.
Design reviews use real content wherever possible. This catches awkward headings, missing product information and unclear service descriptions before they become launch problems.
Build the foundations for discovery and enquiries
We include crawlable pages, descriptive titles, logical headings, relevant structured data and internal links in the agreed build. Form validation and clear delivery states help visitors understand what happened to their enquiry. Flor chat and lead capture can be scoped as part of that experience.
The launch checklist covers key page journeys, responsive layouts, accessible labels, image sizes, redirects and measurement. We then agree who owns ongoing content, maintenance and improvement.
What we can scope together
- Audience and sitemap workshop
- Custom responsive page design
- Content and image planning
- Search and accessibility foundations
- Enquiry and integration testing
- Launch and handover checklist
Every proposal defines the deliverables, responsibilities, schedule and fees for that project.
Questions about website design
Is every website custom designed?
The visual direction, page structure and customer journey are designed around the agreed brief. Reusable components keep the site consistent; the proposal identifies any platform, theme or third-party dependency.
Can you work with our existing brand?
Yes. Share your brand guide, logo files, photography and any elements that need to stay. We can also scope brand development where the current identity needs work.
What do you need to provide a proposal?
Your current website, main services, audience, target locations, required functionality and approximate budget are a useful start. The project planner helps organize those decisions.
