Find the work your current website is missing
A dated appearance may be the visible symptom, while the real problem is unclear positioning, hard-to-find services or an enquiry process that asks too much. We review the site against the decisions a customer needs to make.
Where access is available, search and analytics data help identify pages people use, search terms that matter and conversion paths worth improving. We distinguish observed evidence from assumptions.
Make explicit decisions about content and URLs
The migration map records which pages stay, improve, merge or retire. Relevant old addresses should lead to the closest useful replacement. Sending every removed URL to the homepage rarely helps the visitor find the content they expected.
We also inventory forms, downloads, booking tools, ecommerce connections, embedded media and verification tags. These are part of the product experience and need their own launch checks.
Give the new site a manageable future
A good redesign should leave the team with clear page responsibilities, reusable components and an understandable way to publish updates. We scope training, access, support and ownership alongside the visual build.
After launch, inspect crawl errors, enquiry delivery and measurement. Search visibility can change during a migration; monitoring helps identify problems without promising that rankings will remain fixed.
What we can scope together
- Current-site and content review
- URL and redirect plan
- Revised sitemap and user journeys
- New responsive design system
- Integration and form checks
- Post-launch observation plan
Every proposal defines the deliverables, responsibilities, schedule and fees for that project.
Questions about website redesign
Will a redesign preserve every ranking?
No one can guarantee that. A careful URL map, useful content, tested redirects and post-launch monitoring reduce avoidable migration problems.
Can you rebuild on Flor Technologies?
Yes. We can scope a Flor build with a new frontend, chat and enquiry handling, and the integrations your business needs. Platform requirements are agreed before development.
Should we keep the old content?
Keep content that remains accurate and useful. Improve, combine or retire the rest based on evidence and the new site structure.
